Why Professional Culinary Photography Is an Investment, Not an Expense
This photo determines whether a guest walks into the venue.
This photo determines whether a guest walks into the venue.
The first thing a customer sees is not the taste or the aroma, but the image. On Instagram, on your website, in delivery apps, or on Google — it’s the photo that decides whether they choose you or the competition.
The photo decides: “I’m going here” or “I scroll on.”
A high-quality visual increases the average order value.
Professional photos make dishes look more “premium.”
When food is presented in an aesthetic, appetizing, and stylish way, customers perceive the brand as higher quality and place greater trust in it.
Taste begins with the image. A photo should “sell the aroma.”
When food is presented in an aesthetic, appetizing, and stylish way, customers perceive the brand as higher quality and place greater trust in it.
Taste begins with the image. A photo should “sell the aroma.”
Professional equipment and lighting convey the taste of the dish.
Proper lighting highlights texture, juiciness, steam, the sheen of oil, and the delicacy of a dessert. Culinary photography is not just “pressing the shutter,” but a conscious arrangement of light, composition, and color balance and depth.
Even the tastiest burger looks unappetizing in poor lighting.
Proper lighting highlights texture, juiciness, steam, the sheen of oil, and the delicacy of a dessert. Culinary photography is not just “pressing the shutter,” but a conscious arrangement of light, composition, and color balance and depth.
Even the tastiest burger looks unappetizing in poor lighting.
Composition is the language of a brand.
Each dish requires its own composition — from minimalist shots to dynamic frames full of movement. It is the photographer’s sensitivity and experience that make it possible to present a dish in a way that is beautiful, authentic, and appetizing.
Taste is not just about ingredients — it’s also about visual style.
Taste is not just about ingredients — it’s also about visual style.
Professionalism is a process
True culinary photography is a well-thought-out process:
• preparation and selection of props,
• proper lighting setup,
• working with textures and reflections,
• post-production without “burning” the colors.
Good culinary photography is the kind that makes you want to taste
the dish straight from the screen.
Why they choose me
-
I work with professional culinary lighting — controlling color, contrast, textures, steam, and reflections. - I understand the principles of composition and food styling, which is why my photos look appetizing rather than random.
- I create visual content where every shot strengthens the brand — from menus to Instagram.
- I shoot with professional equipment that captures depth and natural colors.
My culinary photography is the kind that makes a guest see the photo and place an order immediately.
Culinary photography
BASIC
up to 1.5 hours — 750 PLN (500 PLN/hour)
What’s included:
• Preparation: consultation, selection of backgrounds and tableware, basic styling.
• Shoot: 1–1.5 hours, up to 6–8 dishes (depending on complexity), tripod shots, natural light or soft studio lighting.
• Post-production: color and contrast correction, background cleanup, subtle retouching of steam and reflections.
• Format: Full HD + Web, ready for publication.
• Delivery: 2–3 business days, 1 revision included.
• Preparation: consultation, selection of backgrounds and tableware, basic styling.
• Shoot: 1–1.5 hours, up to 6–8 dishes (depending on complexity), tripod shots, natural light or soft studio lighting.
• Post-production: color and contrast correction, background cleanup, subtle retouching of steam and reflections.
• Format: Full HD + Web, ready for publication.
• Delivery: 2–3 business days, 1 revision included.
PREMIUM
up to 3 hours — 1,350 PLN (450 PLN/hour)
What’s included:
• Preparation: consultation, style selection (moodboard), lighting plan, full food styling (tableware, textiles, props).
• Shoot: 2–3 hours, up to 8–12 dishes, multiple angles — top-down and angled shots, creative use of light.
• Post-production: color correction, retouching, refined textures, artistic style aligned with references.
• Format: Print-ready + Web + square and vertical versions for social media.
• Delivery: 4–5 business days, 1 round of revisions included.
• Preparation: consultation, style selection (moodboard), lighting plan, full food styling (tableware, textiles, props).
• Shoot: 2–3 hours, up to 8–12 dishes, multiple angles — top-down and angled shots, creative use of light.
• Post-production: color correction, retouching, refined textures, artistic style aligned with references.
• Format: Print-ready + Web + square and vertical versions for social media.
• Delivery: 4–5 business days, 1 round of revisions included.
Additionally:
• Props / ingredients / tableware — billed according to receipts.
• Assistant or food stylist — to be agreed individually.
• Outdoor shoot or on-location at the restaurant — according to the project.
• Express delivery (24–48 hours) — +30–50%.
• Props / ingredients / tableware — billed according to receipts.
• Assistant or food stylist — to be agreed individually.
• Outdoor shoot or on-location at the restaurant — according to the project.
• Express delivery (24–48 hours) — +30–50%.
Culinary photography is not just a photo of food.
It’s visual taste, trust, and desire. Because it’s the image that makes a customer place an order
before they even smell the aroma.
PACKSHOT STUDIO
© 2025
